A 10-week course where students create real marketing plans for real businesses. See how Nousable maps 42 skills across 8 domains to track every student's journey.
We analyze the course structure to identify every skill students need to develop, then map how each learning activity provides evidence of that skill.
From foundational marketing concepts to professional presentation skills
Each skill includes: code, name, description, week taught, assessment section, and importance level. Click on a domain to explore all its skills.
Shows which interactions provide signals for each skill domain. One interaction can generate multiple signals across different skill areas.
| Domain | Quiz | Activity | Reflection | Chatbot |
|---|---|---|---|---|
Foundations | Week 1 | Week 1 Purchase Diary | Week 1 | Any week |
Consumer | Week 3 | Week 3 Professional Marketer | Week 3 | Any week |
STP | Week 2 | Week 2 Self-Avatar | Week 2 | Week 4+ |
Strategy | Week 5 | Week 5 Will SME Survive | Week 5 | Week 5+ |
4Ps | Week 4 | Week 4 First Marketing Gig | Week 4 | Week 4+ |
Digital | Week 6, 7 | Week 6 Content Planning | Week 6, 7 | Week 6+ |
Planning | Week 8 | Week 8 SMART Objectives | Week 8 | Week 8+ |
Professional | Week 7, 9 | Week 9 Writing Workshop | Week 7, 9 | Any week |
One interaction generates multiple signals:
Each learning outcome maps to specific skill domains. As students progress, we track their development across all connected skills.
Students demonstrate understanding of core marketing concepts and customer-centric thinking
Students use frameworks like SWOT, PESTLE, 4Ps to analyze real business situations
Students synthesize all skills into a professional marketing plan for a real SME
This course uses a 100% coursework model where students create a real marketing plan for a real SME. Every skill they develop throughout the 10 weeks directly contributes to this final output. We track progress continuously, not just at the end.
Each section of the final Marketing Plan assessment maps directly to specific skills. This shows students exactly which competencies drive their grade.
100% of the final grade comes from the Marketing Plan. Students build toward this throughout all 10 weeks, with continuous feedback on skill development.
Each week introduces new skills through hands-on activities. Click on a week to see the skills developed.
A Day in My Purchases Diary
Who are you to marketers? (Self-Avatar)
Think Like a Professional Marketer
Your first marketing gig (SME Selection)
Will your SME survive?
Content planning
Formative Presentation
SMART objectives
Writing the plan
Submit + Personal brand
See how the skill taxonomy comes to life for students and educators